Research // Ethnographic Research, Competitive Product Landscape, User Insights and Needs Analysis, Customer Journey Maps, User Personas

Strategy // Target Market Definition, Competitive Landscape Analysis, Costing Analysis, Design Brief Creation

Concept Development // Brainstorming, Product Sketching, Wireframes

Proof of Concept Protos // Early Phase Protos

Prototype Development // Refined Wireframes and Information Architecture

Education // Design Thinking Workshops, Company Wide Design Sprints, Startup Workshops, Startup Mentoring

Project Management // Management of the entire product development process

Product Line Expansion // Brand Development

“Joanna is AWESOME!! Her readout was fantastic. Everything from end to end was very well done. Thank you for giving us the opportunity to work with her.”-Product Manager, JP Morgan Chase

“Outstanding work you showcased today. Thank you and your team for the incredible presentation. Tremendous rich client insights which will make the digital loan experience even better for clients and businesses.” - Managing Director, JP Morgan Chase