ABOUT THE PROJECT:
A major motion picture company partnered with SU to build the first ever film and gaming experience. We began this journey with a 2 month 10X Problem Sprint in which we gathered secondary research as well as qualitative research around VR use. The following are highlights from the Research Report, which served as reference and inspiration for concept development.
Team:
Joanna Hildebrand (Design Research and Concept Development)
Christine Miller Kelly (Team Lead)
Ben Murphy (Project Manager)
David Gailey (Research)
